5 MINUTES WITH DUCK & DRY FOUNDER YULIA RORSTROM
We spoke to Yulia Rorstrom, founder of luxury London blow dry bars Duck & Dry, about what inspired her to open her first salon, her thoughts on skincare and her very favourite blow dry styles!
What inspired you to open Duck & Dry?
I used to work in finance and in management consulting, but always wanted to create something of my own. I just needed to find the right idea at the right time. At the time I was travelling a lot in the US, and observed that the blow dry bar industry was very developed there. We had blow dry bars in London, but no one was really leading. I really wanted something that would appeal to all ages, and would stand out.
What makes Duck & Dry different to traditional salons?
Duck & Dry is not just about the great hair styles, but the experience. It’s a fun, social, buzzy place to relax and just enjoy yourself. You can have good coffee, a glass of prosecco and bring a group of friends to get ready before a night out. Plus, we are not just a blow dry bar, but an updo bar. I really love putting my hair up, and wanted to make this more accessible to people of all ages, whether it’s for a special occasion, or just a pick-me-up for the day. We didn’t want updos to be a two-hour affair – at Duck & Dry you can spend 30-35 minutes, and get something quick, affordable and beautiful.
How did you first discover Aurelia Probiotic Skincare?
When we first opened our Chelsea store Aurelia team very kindly welcomed us to the neighbourhood with their wonderful products and I was instantly converted!
What’s the one skincare product you can’t live without?
I absolutely adore skin oils and the Aurelia Cell Repair Night Oil is my favourite!
Do you have any tips for us to keep our hair looking gorgeous?
Regular trims and a weekly hair mask really help to keep the hair healthy and nourished.
And finally… which is your favourite blow-dry style?
I am obsessed with messy waves, it is so easy to wear and this style always looks great even the next day with some help of our OOMPH! Dry Texture Spray.