Ingredients Promise


Sustainability and ethics are a huge part of Aurelia’s DNA, and something we are committed to upholding as we continue to evolve as a brand



Our Commitments

At Aurelia London we believe that there’s no better feeling than doing the right thing. From making our packaging as sustainable as possible through to creating cruelty-free products, we make conscious choices every day to be the best we can be – for the people and planet we’re so grateful for.

That’s why we pride ourselves on natural formulations that care for all skin types gently, we carry a selection of vegan products and we’re registered with Cruelty Free International.

Sustainability & Sourcing

We partner with not-for-profit organisations working on the ground to ensure a sustainable supply of the unique botanicals our research and development team desire. The ethics and organic practices are also reviewed to determine the best source for us. We pay a fair trade price to the communities that collect and harvest for us across the world in remote areas.

This dramatically improves their quality of life, helping to provide additional income for food, schooling and housing. Wider benefits are also being seen in the increasing biodiversity of these regions; trees previously being cut down are now seen as valuable commodities and are being protected.

Please watch our founder Claire on one of her African research trips. Shot in the Rift Valley near Lake Malawi within one of the rural communities that supplies Aurelia London through Phytotrade Africa.

We Never Test On Animals

We are a Cruelty-Free International certified company supporting the end to animal testing in cosmetics.

The Leaping Bunny mark is placed on our labels and outer boxes, offering peace of mind for all of our customers. This stipulates that no animal testing is conducted or commissioned for finished cosmetic products or ingredients by the company, its laboratories or its suppliers after a fixed cut-off date.

This accreditation required total transparency by us, enabling Cruelty-Free International to independently audit us throughout our supply chains, ensuring that we adhere to its animal testing policy and the standard’s strict criteria. Some of our products are registered with the Vegan Society too, and you can find their logo on product pages across the site.


We have won multiple awards for our natural, effective products. Here are a few just a few…