Privacy Policy


Privacy Policy

This Privacy Notice aims to give you information about how we collect and process your personal data when you use the website.

This Privacy Notice covers any personal data you provide when you create an account, purchase a product or otherwise interact with us.

We want to make sure you know who we are, how you can contact us, the personal data we process, how we use it, who we share it with, how long we keep it for and the choices you have to exercise your legal rights.

Who we are

For the purpose of the Data Protection Act 1998 (the Act) and from the 1 August 2021, the EU General Data Protection Regulation 2016/679 (the GDPR), the data controller is Health and Happiness UK Limited (company no.09065935), having its registered office at The Aircraft Factory, 100 Cambridge Grove, London W6 0LE (“Company/we/us”).

How to contact us

If you have any questions or you would like to make a request to exercise any of your legal rights, please contact using the following details: Telephone +44(0)207 751 0022 (8:30-4:30 Mon - Thurs, 8:30-4:00 Fri) or email hello@aurelialondon.com.

The personal information we collect

If you have created an account with us, or ordered items from us or otherwise interacted with our website, we will use your personal data in several different ways. The table below sets out how we use your personal data, showing what personal data we collect and why.

Category of Personal Data Purpose for Processing
Name and contact details (such as email address, telephone number and delivery address)

Delivering your beautiful skincare purchase to you

Sending you service messages by email such as order updates

Sending you information by email or post about our new products or services, but only with your permission

Showing you Aurelia London adverts on other websites, so you can see our latest products and offers

Fraud prevention and detection

To register you with a Aurelia London account

Purchase information/history

Maintaining records of your purchases with us

Delivering your beautiful skincare purchase to you

Sending you service messages by email such as order updates

To provide great customer service.

Managing product returns

Sending you information by email or post about our new products or services, but only with your permission/p>

Fraud prevention and detection

To make decisions about which Aurelia London adverts are shown to you as you browse the web or apps

Date of birth information

Fraud prevention and detection

To send you occasional treats on your birthday, but only with your permission

Payment information (we don’t store this information)

Taking payment and giving refunds

Fraud prevention and detection

Contact History

To provide you with better customer service.

Information you provide when entering a competition or prize draw, playing games and completing surveys (including contact details and your actual entry)

To facilitate your participation in the competition or prize draw

Sending you information by email or post about our products or services, but only with your permission

Device information: information about your computer, phone or other device you use to view the website or app such as device type, operating system, hardware version, browser type, unique device identifier, IP address and advertising ID

Improving our website and set default options for you (such as language and currency)

Showing you relevant Aurelia London adverts as you browse the web

Log information: information about how you use our website or app such as the types of content you view or engage with, the frequency and duration of your activities, access times, language, your IP address and the pages you visit before or after navigating away from the website

Fraud prevention and detection

Making sure the website or app display and function correctly on your device (e.g. make sure pages load correctly on your device and that the displayed language and currency are correct for the country you are in)

Providing us with analytical information about the use of the website or app

Making the website or app secure

Device and log information will not be associated with you as a named individual unless you are logged into your account

Fraud prevention and detection

Making decisions about the pages, images and adverts to display to you on Aurelia London websites

Making decisions about the adverts you see on websites that are not owned by Aurelia London.

Associating the different devices you use with each other so that the pages, images and offers you see across devices are consistent.

We ensure that the collection, processing and use of your personal data is lawful. Therefore, for the purposes listed above, we only use your personal data if one of the following conditions apply:

  • You have given us your consent
  • We need your personal data for the performance of a contract you enter into with us, such as when you purchase a product through the website or app
  • We need to comply with legal obligations
  • We need to protect your vital interests
  • Your data is necessary for the public interest, or
  • We have a legitimate interest in processing the personal data

Do we share your personal information?

We do not sell any of your personal data to third party companies. We may however need to share your data with third party companies in order to provide you an optimal web experience and recommend relevant products to you - These examples are listed below:

  • Our parent company H&H group, where they assist us in providing our services to you
  • Companies that help us get your order to you, such as payment service providers, warehouses operators and delivery companies
  • Marketing service providers, such as marketing agencies and advertising partners who help us market our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud and other unlawful activities
  • Technology service providers, such as companies that support our IT, help us analyse the data we hold, send communications to our customers and help us develop and host our websites
  • Companies approved by you

If we ever provide third parties with information and analytics about our customers, we will ensure that all data is aggregated and anonymised and cannot identify you.

Third parties we work with:

Third party provider Categories of information shared Why? Link to privacy policy
Contact and purchase data
Opt in marketing communications, profiling and segmentation
Name, email address and order number
Transaction storage
Cookie data - hashed email, browsing data, transaction data. Opted in customer data has also been uploaded into Facebook
Advertising - retargeting and profiling of data to create insights and lookalikes to serve more relevant advertising on Facebook platforms
Cookie data
Retargeting and analytics
Contact and purchase data
Order processing

Non UK customers - transferring data outside of the EEA?

In order to process your personal data for the purposes set out in this Privacy Notice, we may transfer your personal data to third parties and other companies in our group that are based outside of the EEA.

Whenever we transfer your personal data out of the EEA, we attach a similar degree of protection to it (as it would receive in the EEA) by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries, territories or sectors within a country that have been deemed to provide an adequate level of protection for personal data by the European Commission.
  • The transfer is subject to a legally binding and enforceable commitment on the recipient to protection the personal data (e.g. through the use of European Commission approved standard contractual clauses).
  • Where we use service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.
  • The transfer is made subject to binding corporate rules.
  • The transfer is based on a derogation from restrictions on transferring personal data outside of the EEA (such as where you give your consent, the transfer is necessary for the performance of contract with you, or the transfer is necessary for the establishment, exercise or defence of legal claims).

Third parties and social media

We cannot be responsible for the privacy policies and practices of other third party sites (including but not limited to Facebook, YouTube, Twitter), or for advertisers on our site, even if you access them using links from our website and we recommend that you check the policy of each site you visit. If you linked to our Site from a third party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and we recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions. Unless expressly stated, we are not agents for these third party sites or for any third party advertisers on our Site, nor are we authorised to make representations on their behalf.

Do I control my data?

Under the General Data Protection Regulation, you have several important rights available to you. In summary, those include rights to:

  • Be informed about how your personal information is being used (hopefully this privacy notice explains it all)
  • Access the personal information we hold about you
  • Request that we transfer elements of your data to another service provider
  • Request us to correct any mistakes in your information which we hold
  • Request the erasure of personal information concerning you in certain situations
  • Receive the personal information concerning you which you have provided to us, in a structured format or to ask us to transfer that information to another service provider
  • Stop any direct marketing
  • Object to processing of your personal data
  • You can ask us to restrict or suspend processing of your personal data under certain circumstances, for example if you want us to restrict processing while the accuracy of personal data is being established
  • Right not to be subjected to automated decision-making that significantly affects you, however, we will only use automated decision making in limited circumstances
  • Right to withdraw your consent, where processing of your personal data is based on consent, you can remove it at any time

For further information on each of these rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of these rights, please:

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made many requests. In this case, we will notify you and keep you updated.

Do you store my personal data?

We will hold on to information only as long as is necessary;

  • For as long as you have an account with Aurelia London
  • For as long as is needed to provide services to you
  • For as long as needed for support-related reporting (if you have spoken to our customer services) or for analytical reporting

Even after you may have closed your account or we are no longer need your information to provide services to you, we may still retain some of your information if needed for legal or regulatory requirements, to resolve disputes, prevent fraud and abuse or if we need to enforce our terms and conditions.

Reproduction of Content

If you submit Content to Aurelia London's website, you agree that Aurelia London may use your Personal Information and such Content as permitted under this Privacy Policy, including reproducing the Content on the Website and in Aurelia's marketing and advertising materials.

Keeping your personal data safe

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How do I unsubscribe from marketing emails?

You can choose to stop receiving marketing messages from us at any time.

This can be done:

We will process the update to your preferences when you tell us about the change. However, please note that it can take a few days for some of our systems to update, so you may receive some marketing messages during this process.

This change to your contact preferences will not stop communications regarding any orders you place, such as order confirmation and shipping emails.

What should I do if I no longer want an Aurelia London account?

Contact us directly (via customerservices@aurelialondon.com) and we will delete/close your account.

How do I complain?

We hope that we can resolve any query or concern you raise about our use of your information. If you are not happy with how Aurelia London manages your personal data, you have the right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/.

Changes to Privacy notice

This privacy notice was updated 24th September 2019. Any changes to this notice will be updated here.


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