OUR ORIGIN STORY
Meet Aurelia London`s Founder Claire Vero
“I wanted to create beautiful skincare that surpassed the highest expectations of modern women. I chose to put revolutionary probiotic science at the heart of the range and as one of the first to innovate probiotics into skincare our science remains unique to this day.
We combine probiotics with ethical, sustainably sourced ingredients to make all women’s skin glow.”
Aurelia London isn’t based on skin type classification and prescription but instead is designed to be responsive to the physiology of the skin’s need. Watch and observe your skin and layer our products as you need them; no one month is the same for our skin with pollution, stress, hormones and seasonal conditions constantly challenging the status quo.
Claire developed the brand for people who are serious about investing in their skin today, and for their skin in the future. Those who seek natural skincare and actively want to avoid unwanted, questionable ingredients but who simply won’t compromise on efficacy or luxuriousness.
Our customers are often passionate about aromatherapy and love that we use the finest essential oils for a moment of mindfulness and an indulgence with every use.
Our customers vary in age and skin type. People often start using Aurelia in their twenties when they have identified the need to step-up their skincare; they might be suffering from skin concerns, dehydration or the early signs of ageing.
For those with more mature skin, Aurelia is perfect to nurture as it changes through the years. We all see the effects that pollution, stress and environmental factors can have on our skin. Aurelia focuses on helping to minimise these effects.