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What Do We Stand For

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OUR INGREDIENTS PROMISE TO YOU

We formulate all products with a strict ingredients promise, and always have. This means we avoid what we term ‘questionable ingredients’ including sulphates and mineral oil which can affect the balance of your skin.

 

OUR NATURAL FORMULATIONS ARE:

Sustainably grown & sourced

Gentle to your microbiome

Suitable for sensitive skin

Scientifically-proven for visible results

Kind to the ocean & reef safe


SUSTAINABILITY AT OUR HEART

We are committed to sustainable development and growth here at Aurelia London. 

SUSTAINABLE INGREDIENTS

Our wonderful partner PhytoTrade Africa - who we have worked with since 2012 - help to ensure the preservation of biodiversity, sustainable growth and clean-energy farming of our botanical ingredients is always adhered to.

RECYCLABLE PACKAGING

We’ve been leading the way with our recyclable glass bottles and jars, non shrink-wrapped boxes and no unnecessary plastic shives on jars since we launched in 2013. All of our tubes are made from 30% post-consumer recycled plastic and are fully recyclable once used up.

ETHICAL MINDSET

We have never, ever tested our products on animals and you’ll find the leaping bunny logo of Cruelty Free International across our packaging. There are no nasty surprises either, as we don’t retail in territories that require animal testing. 

 

Aurelia London is part of H&H Group which believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. 

 

H&H Group has also been accredited as a ‘Great Place to Work for Women 2021’. This confirms and establishes an exemplary level of equality in the workplace, and a safe and supporting environment for women especially to thrive at work. 


INCLUSIVITY

Everyone deserves to feel beautiful inside and out.

YOUR SKIN

We celebrate real skin and unfiltered beauty, no matter the individual. 

 

We pledge to never retouch skin or apply appearance-altering filters to our model imagery and will only edit an image where necessary for design purposes, not to show unrealistic beauty standards.

YOUR PRODUCTS

The products you love have been formulated with all ethnicities, abilities & genders in mind.

 

In 2021, we also launched a new in-house testing programme for every new product we develop, to ensure that from the word go, the opinions and feedback of a diverse group of testers is recognised. 


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